OUR STORY
Bitter Lip Media was founded by Dani Tadic in 2020, for brands with a bite.
We work with brands and creators on campaigns, content strategy, and storytelling that converts. From DTC brands to real estate to original creative work, we help clients tell stories that sell.
Founded in Toronto, moved to Croatia in 2024. Now working with clients across the EU, North America and beyond.
We believe in authentic storytelling and long-term partnerships over quick wins and vanity metrics.
working globally. CURRENTLY FULLY BOOKED FOR THIS QUARTER.
Meet the Execs
We collaborate with select brands and creators who focus on authentic partnerships, long-term brand value, and quality-driven content instead of transactional campaigns and short-term growth.
Chief Creative Officer & Founder
Dani tadic (dani kristina)
Dani Tadic knows what works because she tests it daily, both for brands and on her own platforms.
She is an award-winning Canadian-Croatian creative and the founder of Bitter Lip Media.
She has worked in the DTC space since 2018, creating content designed to perform across channels. As a creator with an audience of over 100K, her work is shaped by constant testing, audience behaviour, and real results.
In 2020, Dani founded Bitter Lip Media and built the agency remotely through writing-led creatives. After completing her MBA, she expanded the business into the EU market, helping brands adapt messaging across languages and enter new regions.
Dani works with clients across the EU and North America.
Chief Operations Officer
Karlo Tadic
Karlo Tadic brings a systems-driven approach to digital marketing.
With a background in dispatching, logistics, and supply chain operations, he has built his career around process analysis, operational efficiency, and execution at scale. Now, this informs how he approaches paid marketing and content operations.
Karlo works closely with performance workflows, tracking processes, identifying inefficiencies, and ensuring campaigns run smoothly across channels. His role focuses on maintaining structure, consistency, and accountability in fast-moving paid environments.
He works with clients across the EU and Australia, applying a data-first mindset to support scalable, well-executed marketing operations.